Reader! It's been an incredibly busy transition from summer to fall here at Theatre Marketing Lab. A follower on Instagram direct-messaged me last week and asked, "where are ya? miss u" To use the language of my Gen Z daughter Eliza, "Mom, your aura used to be bussin'. Now it's cringe." Fair assessment, Eliza! I want to bring you up to speed on how TML has transitioned to serve you better. Grab a cup of coffee or cocktail Reader! (depending on when you are reading this email.) What We Know...
about 2 months ago • 4 min read
Reader, I've been thinking a lot about our Gen Z theatre kids and audiences. Generation Z, born between 1997 and 2012, are between 13 and 28 today. They, as they say, are our future. We are seeing them on Broadway in mounting numbers. If you don't yet know who Ryan McCartan or Sarah Hyland are, ask your nearest Gen Z human. They're spending a lot of time online with these artists. I had the absolute pleasure of seeing two of my local community's finest Gen Z artists last week. As Lucille and...
9 months ago • 2 min read
Reader, We're busy finalizing the innaugural issue of The Creative Broad Newsletter and we notice that you're not yet a member of the Network. You can join us over in our community to get access to your free subscription. Available Friday. JOIN THE NETWORK Our Newsletter Explores Our Mission. Broad Impact Network is a fearless community of women who are done waiting for the creative arts to change—we’re here to make it happen. We uplift female creators, fund women-led projects, and use our...
10 months ago • 1 min read
Reader, Hello! We’ve quietly announced that enrollment is open for Broad Impact Network. Have you checked it out yet? I would love to have you join me in this adventure that I’ve put my heart and soul into developing. It’s going to be an exciting year. Our first event is tomorrow night, Tuesday 2/18. It’s a Mission Debrief where I’ll be covering the recent Kennedy Center board upheaval and the cancelled programming — all troubling decisions by the new administration. How can we make an...
10 months ago • 1 min read
Reader, You already know this as a theatremaker; gathering feedback from our audiences is crucial to the success of our organizations. We are launching a new program in 2025 and to ensure we are aligned with our audience's feedback and interests, I've created a survey. The "Project Midge" questionnaire is for anyone who identifies as female. That's the only requirement. If that is not you, please consider forwarding this survey request to colleagues, friends, and family. The survey is open...
11 months ago • 1 min read
Artists! It's a complicated and tumultuous time in life and our professional careers. One piece of great advice I got recently is to "find joy wherever you can." I have taken that to heart in more ways than one! I find joy in seeing artists succeed with a strong personal brand and content strategy to back it up so they're getting hired and their work produced successfully. Each winter I mentor and instruct college-age artists in my Personal Brand Marketing For The Performing Artist class at...
11 months ago • 1 min read
Reader, I'm excited about the updates and additions to the Lab, created specifically for theatres and theatremakers like you who want to focus on improving your messaging, marketing and more -- at affordable prices. And! When you purchase anything (literally anything) in the Lab now through Cyber Monday, December 2nd at midnight PT, you get 25% off everything. Just use code WIN25 at checkout. Ok, let's go! CLICK TO VISIT THE THEATRE MARKETING LAB December Workshops Focus 2025: Your Theatre's...
about 1 year ago • 3 min read
Reader, Theatre Marketing Lab summer Masterclasses begin next Tuesday, June 11! This year, they will be exclusively On-Demand so that you can watch when it is convenient for you and your theatre's team. June 11: Increase Engagement and Reach on Social Media: Learn 4 Strategies You Can Implement Immediately July 9: Website Revolution: What's Working Now and 5 Updates You Must Make Today To Your Theatre's Website August 13: Go Local! Finding and Facilitating Local Content Creators For Your...
over 1 year ago • 1 min read
About six years ago I was speaking at an event for Procter & Gamble. Afterward, the main keynote speaker who was a very successful marketing guru... like so famous you'd probably know his name... let's call him Sam... he came up to me and said… "Who are you?" Caught off guard, I responded, "Hi, um... I'm Julie Nemitz. I work for .. " He cut me off. "You need to be a part of my marketing conferences. You're dynamite." We exchanged info and he said his team would contact me to set up a meeting....
over 1 year ago • 2 min read