In-demand theatre marketing consultant Julie Nemitz is leading theatres and artists to grow with marketing innovation, strategies, and kickin' content. Inside the Theatre Marketing Lab Newsletter (subscribe today!) Julie shares what's happening in theatre marketing at a macro level and distills it down to what matters to theatres on a local level. Bi-weekly, you'll get content that helps you grow audiences, authority, and amplify your work.
For the ladies
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Reader, You already know this as a theatremaker; gathering feedback from our audiences is crucial to the success of our organizations. We are launching a new program in 2025 and to ensure we are aligned with our audience's feedback and interests, I've created a survey. The "Project Midge" questionnaire is for anyone who identifies as female. That's the only requirement. If that is not you, please consider forwarding this survey request to colleagues, friends, and family. The survey is open until January 31st and on February 5th, one person will be selected to win a $25 Visa gift card.
As always, thank you for helping to keep theatre moving forward! Cheers, |
Julie Nemitz/Theatre Marketing Lab
In-demand theatre marketing consultant Julie Nemitz is leading theatres and artists to grow with marketing innovation, strategies, and kickin' content. Inside the Theatre Marketing Lab Newsletter (subscribe today!) Julie shares what's happening in theatre marketing at a macro level and distills it down to what matters to theatres on a local level. Bi-weekly, you'll get content that helps you grow audiences, authority, and amplify your work.
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Reader! It's been an incredibly busy transition from summer to fall here at Theatre Marketing Lab. A follower on Instagram direct-messaged me last week and asked, "where are ya? miss u" To use the language of my Gen Z daughter Eliza, "Mom, your aura used to be bussin'. Now it's cringe." Fair assessment, Eliza! I want to bring you up to speed on how TML has transitioned to serve you better. Grab a cup of coffee or cocktail Reader! (depending on when you are reading this email.) What We Know...
Reader, I've been thinking a lot about our Gen Z theatre kids and audiences. Generation Z, born between 1997 and 2012, are between 13 and 28 today. They, as they say, are our future. We are seeing them on Broadway in mounting numbers. If you don't yet know who Ryan McCartan or Sarah Hyland are, ask your nearest Gen Z human. They're spending a lot of time online with these artists. I had the absolute pleasure of seeing two of my local community's finest Gen Z artists last week. As Lucille and...