Reader,

I'm excited about the updates and additions to the Lab, created specifically for theatres and theatremakers like you who want to focus on improving your messaging, marketing and more -- at affordable prices.

And!

When you purchase anything (literally anything) in the Lab now through Cyber Monday, December 2nd at midnight PT, you get 25% off everything. Just use code WIN25 at checkout. Ok, let's go!

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December Workshops

Focus 2025: Your Theatre's Brand (December 10 or 16)

• Join me for an exclusive online workshop and map out your strategies to re-focus your marketing on your theatre's brand using storytelling, engagement, and loyalty-building tactics. You'll roll up your sleeves and work with the latest AI tools, customized exclusively for the Theatre Marketing Lab community.
• Clarity in communicating who you are, what your theatre stands for, how you message your worth and what you offer audiences your community (besides tickets!) will matter more than ever in 2025.
• If you cannot attend live, that’s ok. A recording link and materials will be supplied to you after the class.

Social Media For Artists: Thrive In '25! (December 5 or 6)

• Best practices around our social media as artists have changed. Again. Attend this important workshop to make a plan for next year. If you're feeling burned out, frustrated or confused about how you show up on social media, this class is a must for you.
• You'll leave the class with a stronger understanding of which social media channels you should focus on, what type of content to produce and a plan to do it!
• If you cannot attend live, that’s ok. A recording link and materials will be supplied to you after the class.

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Guides and Templates

Production Goals and KPIs Template and Post Mortem Template Pack

• Setting goals for your campaigns and then measuring them is a crucial part of every production you market. This template helps you define, structure, and measure those goals.
• Do you do a marketing post-mortem after the show closes? If you don't yet, this template is the perfect way to start. If you aren't reviewing what worked and what didn't, you'll continue to make the same choices with your marketing practices. And that's not always a good thing. This template is the perfect way to structure your production's post-mortem process.

Email Marketing In 2025 Guide (with checklists!)

• New! In this 22-page resource guide and checklist, you'll get the necessary information and steps to ensure your email marketing practices are ready for the new year. Email marketing has the highest ROI of all marketing practices and best practices and are changing. This guide ensures you are ready!

From Script To Click: Creating Innovative Content for Theatre Marketing

• Our most downloaded resource of 2024! This 56-page guide takes you deep into hundreds of ideas for creating marketing content for your productions. It will inspire your creativity too! As a bonus, you'll also get a chapter on best practices for creating video content that drives ticket sales!

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Online Training and Independent Coursework

Merrily We Roll Out! The Season Reveal Launch Plan

• Get a jump start in planning your next season announcement with our most popular program ever! Step-by-step, this program walks you through ways to grow awareness and sales during this most important time in your theatre's year.

The Social Media Content Compass Framework Program

• As a theatre artist, do you feel stuck or uninspired with how you are showing up online? Are you trying to get more work? Get your work seen? You need help making a content plan for the new year and this is the program for you.

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Coaching and Consulting

Fast Track: Sell The Show's 1-Day Workshop

• In 1 day! Work 1:1 with me to build a complete marketing campaign for your next production. Using TML's Sell The Show strategies, you will fast-track your production campaign strategy, planning and content with Julie Nemitz. By the end of the day, your next production's marketing plan will be ready to rock!

*Yes! The 25% DISCOUNT applies to this workshop!

Artist Marketing Lab's Marketing Mastery Program

• Work with me 1:1 to develop your personal brand and marketing plan to create a comprehensive playbook for effectively showcasing and promoting yourself and your work so you are seen by more of the people who will hire or produce you!

*Yes! The 25% DISCOUNT applies to this program!

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Remember! When you enroll in anything (literally anything) in the Lab now through Monday, December 2nd at midnight PT, you can get 25% off everything. Use code WIN25 at checkout.

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Have a question or issue checking out? Hit reply to this email and we will get back to you toot sweet.

Cheers,

Julie