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In-demand theatre marketing consultant Julie Nemitz is leading theatres and artists to grow with marketing innovation, strategies, and kickin' content. Inside the Theatre Marketing Lab Newsletter (subscribe today!) Julie shares what's happening in theatre marketing at a macro level and distills it down to what matters to theatres on a local level. Bi-weekly, you'll get content that helps you grow audiences, authority, and amplify your work.
Reader, How was your Thanksgiving? My sister burned the turkey but gravy, just like a great, rousing 11'o clock number of a musical, saved the day. And having my girls and hubs by my side made it a perfect celebration. (The Pumpkin Pie was A+!) This just in: I am working with an award-winning professional regional theatre in California to help reorganize and reboot their marketing to be digital-first in their processes and content. Are you in a similar position? Are you in need of someone to...
Reader! It's been an incredibly busy transition from summer to fall here at Theatre Marketing Lab. A follower on Instagram direct-messaged me last week and asked, "where are ya? miss u" To use the language of my Gen Z daughter Eliza, "Mom, your aura used to be bussin'. Now it's cringe." Fair assessment, Eliza! I want to bring you up to speed on how TML has transitioned to serve you better. Grab a cup of coffee or cocktail Reader! (depending on when you are reading this email.) What We Know...
Reader, I've been thinking a lot about our Gen Z theatre kids and audiences. Generation Z, born between 1997 and 2012, are between 13 and 28 today. They, as they say, are our future. We are seeing them on Broadway in mounting numbers. If you don't yet know who Ryan McCartan or Sarah Hyland are, ask your nearest Gen Z human. They're spending a lot of time online with these artists. I had the absolute pleasure of seeing two of my local community's finest Gen Z artists last week. As Lucille and...