In-demand theatre marketing consultant Julie Nemitz is leading theatres and artists to grow with marketing innovation, strategies, and kickin' content. Inside the Theatre Marketing Lab Newsletter (subscribe today!) Julie shares what's happening in theatre marketing at a macro level and distills it down to what matters to theatres on a local level. Bi-weekly, you'll get content that helps you grow audiences, authority, and amplify your work.
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Reader, How was your Thanksgiving? My sister burned the turkey but gravy, just like a great, rousing 11'o clock number of a musical, saved the day. And having my girls and hubs by my side made it a perfect celebration. (The Pumpkin Pie was A+!) This just in: I am working with an award-winning professional regional theatre in California to help reorganize and reboot their marketing to be digital-first in their processes and content. Are you in a similar position? Are you in need of someone to come in and help your theatre move forward into 2026 with digital marketing and AI at the forefront of how you are reaching audiences -- current and new? If you are, reach out. My current clients include Performing Arts Centers, Community Theatres, and Professional Regional Theatres in the US and Canada. Let's connect. I can support building you a strategy and growth plan heading into 2026. I've got 3 slots left for Q1 (January-March, 2025). Click here to set up an appointment to chat Let's do this! Julie |
Julie Nemitz/Theatre Marketing Lab
In-demand theatre marketing consultant Julie Nemitz is leading theatres and artists to grow with marketing innovation, strategies, and kickin' content. Inside the Theatre Marketing Lab Newsletter (subscribe today!) Julie shares what's happening in theatre marketing at a macro level and distills it down to what matters to theatres on a local level. Bi-weekly, you'll get content that helps you grow audiences, authority, and amplify your work.
Reader, If posting on your organic social media platforms (where you just post on your theatre's Facebook, Instagram, TikTok, LinkedIn and other platforms} feels harder than it did a year ago, you’re not imagining it. In 2026, many theatres are still being asked to perform miracles with a 2024 social media playbook—one that assumed steady organic reach, predictable algorithms, and audiences who followed accounts simply because they love you! Sorry, That world is gone. Organic social hasn’t...
Hi, Reader-- I've spent the last year working hard in the weeds of marketing, so I really appreciate the heck out of a published study from a trusted source that tells us everything we need to know about the state of local press and public relations. MuckRack just published its latest cheat sheet which surveyed over 2,000 local journalists. Why does this matter? With local press and journalism resources diminishing by over 200% since 2020, a once trusted ally of our theatres has been wiped...
Reader! It's been an incredibly busy transition from summer to fall here at Theatre Marketing Lab. A follower on Instagram direct-messaged me last week and asked, "where are ya? miss u" To use the language of my Gen Z daughter Eliza, "Mom, your aura used to be bussin'. Now it's cringe." Fair assessment, Eliza! I want to bring you up to speed on how TML has transitioned to serve you better. Grab a cup of coffee or cocktail Reader! (depending on when you are reading this email.) What We Know...