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Artists! It's a complicated and tumultuous time in life and our professional careers. One piece of great advice I got recently is to "find joy wherever you can." I have taken that to heart in more ways than one! I find joy in seeing artists succeed with a strong personal brand and content strategy to back it up so they're getting hired and their work produced successfully. Each winter I mentor and instruct college-age artists in my Personal Brand Marketing For The Performing Artist class at Western Michigan University. It is most definitely my happy, happy, joy, joy place! For the first time, I am opening up this course for you to take with me online. The class is broken down into four parts: I. The Artist As A Brand II. Your Marketing Ecosystem III. Content Creation and Implementation IV. Outbound Marketing: Cultivating Community and Making Connections Details
Classes Begin: Wednesday, February 5, 2025 (3-4:30 pm ET) Final Session: Friday, March 21, 2025 (12-1:30 pm ET) The Fee: Class Size: up to 6 artists If you're ready to register, let's do this!
Questions? Hit reply and let's chat. Cheers, Julie |
In-demand theatre marketing consultant Julie Nemitz is leading theatres and artists to grow with marketing innovation, strategies, and kickin' content. Inside the Theatre Marketing Lab Newsletter (subscribe today!) Julie shares what's happening in theatre marketing at a macro level and distills it down to what matters to theatres on a local level. Bi-weekly, you'll get content that helps you grow audiences, authority, and amplify your work.
Reader, If posting on your organic social media platforms (where you just post on your theatre's Facebook, Instagram, TikTok, LinkedIn and other platforms} feels harder than it did a year ago, you’re not imagining it. In 2026, many theatres are still being asked to perform miracles with a 2024 social media playbook—one that assumed steady organic reach, predictable algorithms, and audiences who followed accounts simply because they love you! Sorry, That world is gone. Organic social hasn’t...
Hi, Reader-- I've spent the last year working hard in the weeds of marketing, so I really appreciate the heck out of a published study from a trusted source that tells us everything we need to know about the state of local press and public relations. MuckRack just published its latest cheat sheet which surveyed over 2,000 local journalists. Why does this matter? With local press and journalism resources diminishing by over 200% since 2020, a once trusted ally of our theatres has been wiped...
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